BACK TO ALL NEWS & INSIGHTS2025 was a breakout year for Jitsu and a pivotal year for the last-mile delivery industry at large.
Against a parcel industry backdrop of continued disruption and rising complexity (like evolving tariffs, carrier closures, and increasing competition), we scaled our last-mile delivery network with reliability, operational discipline, and long-term sustainability at the forefront.
Through targeted market expansion, significant year-over-year growth, disciplined Peak execution, and meaningful investment in infrastructure and talent, Jitsu strengthened its position as a proven, precise, and trusted last-mile delivery partner for modern retail and ecommerce operations.
Here’s a look at some key highlights from Jitsu’s 2025 performance.
Nationwide Expansion: New Markets & Increased Connectivity
In 2025, we significantly expanded our U.S. footprint, extending tech-powered delivery to millions of additional households and retailers across the nation.
- 7 new markets launched
- 14.4 million consumers added to population coverage
- 800+ new ZIP codes added
- 122 million+ total population coverage
A major milestone came in March, when Jitsu expanded into the Midwest region, launching operations in Indianapolis, Cleveland, Pittsburgh, St. Louis, Columbus, and Cincinnati. Through this move, we really focused on disciplined expansion, ensuring that each new market launch was supported by warehouse capacity, client demand, driver supply, and operational oversight from day one.
Our Midwest expansion allowed us to not only serve millions more people in the region, but also to connect the Midwest with our Texas and East Coast markets. Connectivity between our primary regional hubs in those markets significantly deepens Jitsu’s coverage nationwide and allows us to solve a greater portion of our clients’ needs.
“Growth for us isn’t just about adding markets and putting more dots on the map, it’s about launching the right way—sustainably, thoughtfully, and intentionally,” said Jitsu CEO Adam Bryant. “In 2025, we proved that we can scale rapidly and responsibly, all while maintaining reliability, quality, and a high bar for service for our clients.”
Strong Volume Growth That Reflects Market Trust
As brands looked to reduce their overreliance on legacy networks and add in more regional flexibility, Jitsu saw significant growth across our platform:
- 45%+ year-over-year volume growth
- 729,000+ routes completed
- 35 million+ miles driven
This volume growth reflects a broadening client base and expanded service across both retail and ecommerce. As delivery networks become more complex and brands demand greater reliability across diverse use cases, the ability to execute consistently at scale has become a key differentiator.
Completing more than 729,000 routes and driving over 35 million miles reflects not just scale, but operational consistency. Volume growth of this magnitude requires network orchestration across routing technology, warehouse capacity, driver onboarding, and real-time performance monitoring.
Growth is easy to talk about, but the sustained performance at scale that we demonstrated in 2025 is harder to execute.
Peak Season 2025: Delivering Under Maximum Pressure
Peak season is always the most demanding test of any last-mile delivery network. And in 2025, Jitsu delivered at scale during the most critical months of the year.
- 84% Peak volume increase vs. 2024
- 187,000+ routes completed
- 12,817 drivers active on the road
- 100,000+ square feet of warehouse capacity added pre-Peak
Our Peak volume increase reflects the dramatic surge typical of holiday ecommerce, and the ability to absorb that increase without operational breakdown underscores the strength of Jitsu’s network design.
Proactive planning, added warehouse capacity ahead of Peak, and a flexible driver model allowed our network to adapt quickly while maintaining route density, delivery performance, and the high quality standards that define Jitsu.
Investing in People: Scaling Talent Alongside the Network
Our growth requires more than geographic expansion and parcel volume. It requires people like operational leaders, driver support teams, technology experts, and logistics strategists capable of managing complexity at scale.
In 2025, Jitsu made meaningful investments in talent and career mobility:
- 20% company headcount growth
- 17% of Jitsu team members received internal promotions
Bringing new team members onboard strengthened our operational depth across markets, and our internal promotions reflected a deliberate focus on leadership development and organizational continuity during rapid growth.
“Jitsu is the most reliable, highest performing last-mile solution because of its people,” said Head of HR Nicole Bloom. “We’re excited to welcome our talented new team members, and we’re incredibly proud of the hardworking, deserving individuals who earned elevations in 2025. We look forward to helping further cultivate their talent as they continue to grow in their careers here at Jitsu.”
As the last mile becomes more technologically sophisticated and operationally complex, investing in experienced, internally developed talent remains a core component of our long-term resilience.
A Year of Growth Backed by Execution
The results from 2025 tell a clear story. Growth at Jitsu is not just about scale, it’s about execution.
From expanding into new markets and increasing nationwide coverage to delivering consistent performance through Peak and investing in the team behind the network, Jitsu demonstrated that disciplined expansion and operational reliability can go hand in hand.
In a year defined by rising expectations and ongoing disruption across the last-mile landscape, Jitsu delivered where it matters most: for clients, for partners, and for the end customer.
As the industry continues to evolve, the ability to scale with precision, adapt to complexity, and maintain consistent performance will remain the defining standard. In 2025, Jitsu met that standard.
If you’re rethinking your last-mile strategy for 2026, let’s talk. Email us at getstarted@gojitsu.com to explore how Jitsu can strengthen your network.