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Why Last-Mile Delivery Can Make or Break Your Holiday Sales

Getting the last-mile delivery right is critical to e-commerce success during peak season, when otherwise a missed delivery might ruin a customer's holiday plans. Last year, Supply Chain Drive took a deep dive into some of the elements necessary for successful last-mile delivery, particularly during the holidays. Those elements hold for this holiday season. 

One critical element for success is communication. That begins at checkout when customers are informed when to expect their deliveries and reminded that winter weather could impact delivery plans. Once a package is on its way, transparency is critical. Shippers need the flexibility to communicate status by the customer's preferred medium (email, SMS, etc.), and customers should be able to see the status of their packages at any time. 

This is where tech-forward last-mile delivery providers like Jitsu can provide a competitive advantage. Their technology allows retailers and their customers to see where their packages are from the warehouse to the customer's doorstep. Advanced driver tools allow drivers to communicate in real-time with dispatch and even the end customer to resolve delivery issues and boost on-time delivery rates.

It's important to remember that a failed delivery reflects on you. Your customer won't remember that UPS, FedEx, or some regional carrier failed, but they will remember that the package they purchased from you didn't arrive as promised, and that could negatively impact brand loyalty and future purchases.

Take a moment to connect with one of our logistics professionals to find out how Jitsu leverages proprietary technology to boost on-time performance and provide a transparent experience for you and your customers during the holiday period and throughout the year.